Company Overview
Scope and Reach of Our Business Model
Misla Hotel Group is a vertically integrated and entrepreneurial firm, acting as a developer, designer, builder and operator of hotel facilities. It is a family owned enterprise dedicated to construct and operate touristic-commercial facilities in Puerto Rico. With over 30 years of experience in development, building over 5k residences and operating over 500k square feet of commercial area and management of 1,000+ rooms simultaneously, MHG is the perfect management firm to operate the Ponce, Aloft property.
During the past five years, MHG has designed and directed a strategic plan to create a new touristic ecosystem in the city of Ponce and the Southern region of Puerto Rico. Linking tourism assets in the City in a functional and efficient circuit, bringing together the hotels with touristic activities and international connection points in order to consolidate a robust and distinctive offer. In conjunction with the management of the largest convention center in the region, second largest of the country; having over 50% of the rooms in the city is strategic and convenient to host the multiple events that receive over half a million visitors each year. Our objective is to boost regional tourism and make the city of Ponce known as the new emerging travel destination in the Caribbean.
Our Culture
Vision
To successfully offer a portfolio of preferred destinations in Puerto Rico that are unique and culturally rich with trusted hospitality services.
Mission
To delight our guests every time by creating engaging experiences, providing comfort, safety and excellent service at reasonable prices while building meaningful relationships, repeat business and ensuring a memorable stay for each guest.
Core Values
● Exceptional Service - We understand that value can be created with every encounter and this is reflected in our superior hospitality service, in every phase of their stay, focused on creating experiences.
● Integrity & Respect - We are honest and straightforward in our interactions with our owners, guests, colleagues and the communities in which we operate. We respect the objectives of our staff, the values of our guests, and the cultural difference in the facilities in which we operate.
● Teamwork- We gather our individual expertise, creativity and passion for the industry and deliver a superior experience.
● Continuous Improvement - We aim for continuous education and personal growth of our staff, to constantly innovate and improve our facilities, management techniques, and the quality of our products and services.
Awards
-Chamber of Commerce, P.R.
-Industrial Association of P.R.
-Trip Advisor
Community Involvement
We take pride in giving back to the community and helping others, this is why we actively contribute to non-profit foundations such as: Make a Wish, go GoGo, Susan G. Komen, SER, Red Cross, Dr. Pannelli Feeding the Homeless foundations; among others such as: scholarships for sports, education, music and arts, dress for prom, give a child a toy for Christmas, blood drives and many more. The most recent and close to our hearts, was delivering food, clothing and other essentials to the communities who were most hurt after Hurricane María. We are conscious of our environment and try to reduce waste, recycle and encourage our guests to participate in the Go Green Program, helping us to reduce our water and energy waste.
Development Goals
Our corporation development goals are focused on becoming the leading management company in the region, providing services to all kinds of properties, maximizing their revenues and growth, while ensuring maximum satisfaction and overall value with their respective brands.
Company Leadership
Unique Themed Hotels
The President
MISLA HOSPITALITY GROUP
PUERTO RICO
Abel E. Misla Villalba
President
Leadership Role:
Property Management Team
Board
Ensuring the implementation of the brand service strategy and brand initiatives with the objective of meeting or exceeding guest expectations
Executive Board
President at Misla Hotel Group and Board Member of all its subsidiary companies, Educator, Urbanist, Developer, Entrepreneur, Strategist of project development and capital investment for sustainable growth with a background in Architecture, Design and Hotel Management. He was President at the Chamber of Commerce of Puerto Rico in the South Region where his most significant contribution was the creation of the Cartography of the South, the first catalog that integrates commercial assets and the territorial resources of the South; winning international awards and recognition on its greatness. He was Dean and Founder of the School of Architecture of the Pontifical Catholic University of Puerto Rico and creator of influential events that has welcomed thousands of visitors per year.
Ramon Misla Villalba
Executve Board
President of This Is It Puerto Rico, Los Flamboyanes Development, Southwest Builders and Paseos del Valle Development as well as Board Member of All Engineering Services Corp. and MHG as well as all of the subsidiary companies. With a background as a Civil Engineer, residential and commercial developer, strategist in construction projects with over 25 years in the field, he possesses complete understanding of all stages of project development, planning, financing and sales. His experience as a trader and management in commercial business has made him project manager for numerous large contracts and run lead on multi-phase residential and commercial projects. He oversees the daily operations in This Is It Puerto Rico and all the digital platforms.
Gerardo Misla Villalba
Executve Board
President of Hotel Meliá Inc. and board member of all MHG subsidiary companies, dynamic developer, construction and design engineer strategist with 10+ years of experience in all stages of project development and it’s financing. He has completed nearly 2,500 residential projects and designed over 3,000. His commercial designs include half a dozen hotels, several prestigious pharmaceuticals, restaurants, universities, shopping centers and government buildings, among many others. He’s also in charge of running point on all government agency permit processes. He has a decade of teaching experience in the Architecture, Entrepreneurship on Development Politics, Economic Feasibility and Finances on Real Estate Developments subjects and the franchise owner of the National Superior Basketball League of Ponce team.
Senior Consultants & Associate Teams
David Talavera Albarrán
Business Developer
Antonio D'Elia Smith
International Business Consultant
Mr. David Talavera Albarran has a Bachelor’s Degree in Sociology in Politics, Bachelor’s Degree in Hotel and Restaurant Management with a mayor in Food and Beverage from the University of Puerto Rico ,Rio Piedras Campus(UPR-RP). Post graduate studies obtained in Hotel and Restaurant focused on Food and Beverages at the Cornell University In ITHACA, NY.
He is certify as a Sommelier by the court of the Master Sommelier and certified as a Sommelier and Chef by the Wine & Spirit Education Trust.
He has over 11 years of experience in the old Conventional Center of San Juan running thorugh various departments until reaching the position of Director of Food and Beverage Complex Trio, Condado Beach Hotel and Hotel an Hotel La Concha.
Assists international investigators sourcing , structuring and managing special opportunity investments in Puerto Rico and the Caribbean in general and provides strategic and corporate finance advisory to international based client.
Delia Smith helps conducting financial analysis and reviews to identify opportunities for new business development in the Latin America and United State, designing and implementing financial strategies to take advantage of new business opportunities; acting as central liaison officer between the company and financial services, and procedures deemed necessary for the financial division; directing budgeting activities to fund operations and analyzing financial results.
Gladys Carrero
Chief Operational Officer, MHG
With 17 years of experience in the travel industry and multiple certifications in the tourism sector from Cornell University among other institutions and is currently getting certified with C.H.A. by the A.H.L.E.I. Her background includes Hotel Management, revenue management, sales and marketing. She began her career in Howard Johnson, Best Western and was later recruited by Hotel Meliá. She efficiently launched and managed nearly a dozen properties simultaneously after natural disaster Hurricane Maria under Ponce Prime Resorts. Her customer service, rapport and bedside manner have been crucial to the creation and growth of building strong customer relationships.
Gladys possesses excellent problem solving skills and a make-it-happen mentality. She’s a fundamental part in our community service program, is a natural leader with the staff and has been a loyal member in the company.
Our Key Personnel
The Managers
Desiré Walker
Hotel Manager, The Fox Hotel
is in charge of digital marketing at Misla Hotel Group. She has a background in International Public Relations, Advertisement and Hospitality Management. She has a degree in Fashion Design which led her to receive an award for the best illustrator and stylist. It was precisely her passion for fashion and style that made her successful at storytelling and communicating brand awareness through social media and publicity. She has an eye for detail and optics, creative and has excels at capturing the beauty in each product, property and event. She has contributed in the launching of two new hotel properties with her leadership skills, building strong teams and empowerment to each member.
Jessica Emmanuelli
Hotel Manager, Solace by the Sea
Jessica Emmanuelli is the Solace by the Sea Hotel Manager. She has over 21 years of experience in the Hotel, Banquet and Restaurant industries. She has formally the General Manager of Costa Bahía Hotel Convention Center & Casino and performed as a business consultant for several companies in the travel and restaurant industry.
Her background in business and accounting were crucial in the aid of transitioning hotel to new brand names and present strategies to increase ROI and capital investments. She has exceptional implementation of standards and procedures in all of the hotel areas, optimizing service and quality. She stays vigilant to the actual economic trends of the market and brings significant leads to help the company growth.
Eva Chamorro
Hotel Manager, Hotel Meliá
She has a background in Touristic Entrepreneurship and Hospitality Management and over seven years of experience in the Hotel and Casino industry.
She oversees the process of reservations, customer service, housekeeping and procedures in general.
She works thoroughly with Sales and Banquets and helps coordinate and organize private and public events. She has experience with suppliers and purchasing and possess excellent organizational skills.
Accounting and Finance Team
Yelitza Ocasio
Accounting Executive
Misla Hotel Group’s Accounting Assistant. She has over 10 years of experience in the Accounting, Purchasing and Customer Service departments. She helps with Sales reinforcement, Inventory tracking and oversees accounting of Food & Beverage departments. Her work hand in hand with the F&B outlets include internal audit of sales, expenses, payroll and overall cost controls.
Tamara Holmes
Accounting Director
She is the Accounting Executive of Misla Hotel Group, in charge of Purchasing. She has over 15 years of experience in the financial departments where she dominates the accounting, administrative and IT departments of the hotel.
She provides leadership in the accounting department, strengthening divisional accounting functions and financial controls. She implements and maintains standards and procedures and prepares all financial reports, statements and projections needed to propel the sales and marketing departments as well as assess the managers. She manages the Account Receivables and Account Payables and reconciles multiple accounts.
Janilisse Pacheco
Accounting Executive
Has over 15 years of experience as an administrator, controller and cost accountant. She is currently the Accounting Executive at Misla Hotel Group. She performs financial analysis, forecasting, budgets, cash management and assists with regulatory compliance and efficiency improvement. Her expertise in audit, taxes, compilation and litigation support have been valuable our business valuation. She assists in Human Resources, payroll and our bookkeeping personnel.
Her work ethics are impeccable and well as her practices in strategic planning, coordination and understanding the impact of our economy to the nature of our industry. She’s phenomenal with reports and deadlines and has complete dominance of all accounting procedures.
Sales, Marketing and Events Team
Estefania Ramirios
Event Planner Executive
Estefania is the Sales & Marketing executive of Misla Hotel Group. With a Masters Degree in International Business and International Marketing and background in Public Relations and Publicity. For over a decade she has managed social media, event coordination and logistics including fundraisers and promotions. She currently contributes in booking MHG venues, coordination private and public events as well as seeks for sponsors and creation of alliances.
Uma Blasini
Strategic Marketing Director
She is the Sales and Marketing Director of Misla Hotel Group. With over 14 years of experience in the industry and a formation in publicity and marketing, Uma has built and managed her own business, Balance Magazine. A journal dedicated to the balance of Health, Beauty and Fashion. She’s built great interpersonal relationships and has created alliances with companies that help increase sales, marketing and position each hotel and their products. Through her platforms and expertise in the industry, she reaches the maximum exposure and higher R.O.I. She maintained an ample distribution of our marketing efforts and lands new leads within various niches.
Peter John Torres
Graphic Designer & Social Media Manager
He is Misla Hotel Group’s Graphic Designer and Video Editor. He has a background in Digital Animation, Digital Marketing and over 12 years of experience. Some of his work has been for clients such as: Coca Cola, Subway, Walmart, Sears, Maga Foods, among others and has contributed with De La Cruz & Associates and DDB Latina winning gold, silver and bronze prizes in the Cannes Film Festival.
Facilities, Management and Planning Team
Arch. Josue Rivera
Physical Plant Director
Arch. Jesuan Ramos
Design & Creative Director
Arch. Carlos J. Soto
Junior Architect
Josue has a Professional Degree in Architecture from the Polytechnic University of Puerto Rico and an Associate Degree in Civil Engineering from the University of Puerto Rico. He has won numerous awards including: A’Design in Como, Italy, American Institute of Architect in Puerto Rico, Chamber of Architecture, Guadalupe, New Housing of Puerto Rico, Henry Adams Foundation American Institute of Architecture.
He is currently the Physical Plant Director and Project Manager at Misla Hotel Group. His two decades of experience in the field as Designer, Graphic Proposals, Hospitality Design & Procurement Sourcing and Professor in various Universities of Puerto Rico. He has traveled abroad in search of the best and innovative designs such as China, Italy, Mexico, Spain, France, Venezuela and Dominican Republic.
He has contributed with hotels, historical buildings, theaters, art museums, government, residential and commercial structures and has donated his time and knowledge in vertical studies workshops for the Oncological Pediatric Hospital in Puerto Rico as well as the Puerto Rican League against Cancer in the Oncological Hospital of Puerto Rico.
He has a Bachelor’s Degree in Architecture from the Polytechnic University of Puerto Rico and a Master’s Degree in Business Administration with specialty in Management & Strategic Leadership from Turabo University of Puerto Rico. He won the American Institute of Architect of Puerto Rico award for The Rooms of a City project and Master Plan design from the Enlace project.
With nearly a decade of experience he has participated in the design and proposal for the Panama Canal surroundings, founded, operated and designed for Punky Collection and has mentored students of the Pontifical Catholic University of Puerto Rico’s School of Architecture and School of Fashion Design.
His skills and expertise has been crucial for the design and planning or the Misla Hotel Group properties. His proficiency in Preservation and Conservation design has been key for the design of two historical properties in the historical district of the MHG.
He has Bachelor’s Degree in Professional Architecture from the Pontifical University of Puerto Rico. He was awarded by the School of Architecture for The Most Outstanding Project of the Year and awarded by the Hon. Mayor of Guayama, Puerto Rico for his collaboration in the design of an abandoned building turned into a civic center which would be used for free education to the community. He has vast experience in designing modular concrete homes, alteration and design.
Company Processes
At MHG we standardize our processes and centralize operations by maximizing our resources and profits. Our goals are to guarantee costs reduction, exceed operating expenses and capital investment in order to have space for growth and expansion which is how we would measure our success.
The properties under MHG have an open door policy between their management and team members, daily line up meetings with each department as well as written and verbal communication on a daily basis. Management and MHG leaders communicate on a daily basis and schedule weekly meetings to go over weekly forecast, goals and measure performance as well any support needed with their operation process. CEO participates in most periodic meetings but overall is presented monthly reports and financial data that confirm each property’s performance.
The GM conducts a site inspection of each property with each manager and provides recommendations if/as needed. However, the GM conducts unannounced periodic hotel visits in order to inspect and audit all staff, including property managers. MHG is owner and operator of most properties, although Aloft is that of an operator. The professional relationship between MHG leaders and property teams are ethical, integral and transparent. The CEO also conducts unannounced visits to inspect the property and the staff performance.
MHG management team holds periodic meetings with each property management and department leaders to discuss strategic planning, including renovations, performance and budgets. Historical data is always used as a guide along with Puerto Rico Tourism Company reports, hospitality industry overviews, PMS reports, comp. set analysis and financial statements.
Each property manager and general manager is required to have an educational background in Hospitality & Business and required to continue to further their education with industry certifications, seminars and short/intense programs such as Cornell Professional Programs. They are subject to biannual performance evaluations and rotate properties if needed.
Weekly meetings are conducted to discuss SWOT of each property and present results of evaluations and site inspections. Based on performance each manager makes the weekly plan and discuss it with the personnel on the line up meetings. Management evaluates data and reports provided by the accounting team along with each property manager monthly report. MOD program is in place and includes rotation of managers/supervisor. Our GM takes a turn in this role to see first hand each department in a full day. Each property has a series of internal auditors that reviews daily transactions per departments, supervisor that inspect daily procedures and a manager that inspects all in order to corroborate all final reports are accurate and precise.
Aside from daily operational, each manager continuously trains their staff to act promptly, efficiently and effectively under common crisis situations that present itself during daily operations. Other situations that require upper management to take full control are image crisis and natural disasters and or tragedies. The most recent: Hurricane Maria and Aloft fire.
Our Expertise
OPERATIONS
We pride ourselves in delivering each guest a warm welcome, the best service and solution for any situation. Our key to measuring our success is encouraging engagement between our guests and personnel, surveys, feedback, and overall response to services offered including loyalty rewards between all the properties.
Housekeeping standards and procedures are revised periodically to obtain the best results and cost control objectives. Weekly discussions of guest reviews and evaluation of the cleanliness of rooms division. We discuss the metrics and how we can improve and re train the personnel if required.
Our laundry service is on premises at each property, except the guests’ personal dry cleaning services which is an outsourced. We make linen, amenities and supplies inventory weekly. The room inspections are made daily by the housekeeping supervisor and a general inspection is made monthly including the management staff inspections.
We measure quality by a compilation of property inspections, guest reviews and mystery shoppers’ program. We discuss the results with the upper management and an external third party company can be contracted to revise our results unbiasedly. We conduct a SWOT analysis of the property, work a performance plan that could include, retraining of the staff, repairs and maintenance of the physical plant, revision of inventory controls, new facilities and services offers and/or restructure. The general manager of the property will oversee this plan and establish a time frame to reach the expectations of the property which can also include reinventing ourselves; rethinking our niche, target markets and rethinking or reevaluating the brand marketing plan.
Our review process includes the collection of daily, weekly, monthly, quarterly and annual sales reports
by each department, provided by the accounting team, tourism reports, including STR reports and
industry trends. Our management team schedules periodic trainings for all staff by departments in conjunction with the Puerto Rico Tourism Company, private business/empowerment coaches and encourage continuous education and certifications within the industry in leadership institutions such as Cornell University.
Some of the tools we use are:
PMS- Sirvoy (cloud based)
POS- Micros, Evertec, Clover,
Office- Microsoft programs, Adobe,
Reports- PMS dashboard, OTA dashboard, website dashboard, social media analytics
PBX, internet, office equipment and supplies, Cable TV,
FACILITIES MAINTENANCE
The operations of all our properties is a priority for the company, which is why we have a team of experienced engineers and architects to manage the operations of the physical, mechanical and electrical equipment. Our engineers focus on the plumbing, electrical and sewage infrastructure facilities and identifying possibilities for improvement in the management and use of the utilities.
The design department focuses on the improvement of spatial and aesthetic quality. Devoting special attention to internal operations, so that the experience of our guests is comfortable. Engineers and architects work together designing strategies, processes and methods of intervention to improve general operation of our facilities. We have certified plumbers, electricians and designated personnel to carry out routine maintenance work and respond to equipment faults.
The processes and functionality of our properties are important, that’s why we involve multiple methods to ensure functionality of the built environment by integrating people, place, and process. Weekly meetings are held with personnel from other departments to discuss the procedures and how to improve operations. From this definition, we understand facility management to be the coordination of a facility’s operations meant to make the organization as a whole more efficient and effective.
We are in a constant search for improvement of our facilities to provide the best experience for our
guests. The department of architects are trained and have vast experience generating designs that
comply with parameters and security codes, choosing the right materials that match the
concept of the spaces. Generate and interpret design guides corresponding to international
hotel chains that guarantee a high quality of their spaces.
FOOD & BEVERAGES
As with our hotel operations, we approach F & B management with a guest experience philosophy that allows us to bring personalized services to exceed expectations. Our company manage 2 restaurant outlets, 3 bars and 3 meeting spaces on property including the convention center. We are focus in offer the best quality of products and services with the signature of our Chef and the most talented staff in all F&B levels. We conduct market research needs and employ strategies created specifically for the property, including design and F&B budgets.
The audit of our processes of quality and constant accountability are the keys of our success. The measurement of the sales goals and constant revision of the costs give us the information require to forecast and innovate in our operations.
Based on those results and profitability results we change or improve the strategies of sales and services including; the change of ambiance, revision of menus, service standards and service workshops for all the personnel talents.
Human Resources
Our company currently employs over 250 employees across all the properties, including our headquarters. All of our staff, including management are local in-house talent. Our company focuses on cross training programs for all staff level to increase awareness about the importance of each role throughout every department in order to fulfill our purpose of great guest experience. We support ongoing educational programs and continuous training. We have performanced based reward programs in place that compensate employees who are distinguished by guests as well as the employees who stand out in their periodic evaluations.
We are an Equal Opportunity Employer that provides training and development opportunities; internal, outsourced, on campus and e-programs. We are responsible of the safekeeping of all employee files and confidential documents as well as reports of the periodic evaluations and audits conducted. We offer an open door policy and performance incentives to motivate growth, satisfied employees and long term careers. Our goal is to increase employee retention, while reducing turnover rates to under 3%.
We follow our state laws and regulations to ensure healthy labor relations and reduce claims. We work the hiring and selection process by first planning positions. General Manager creates a post for the position desired which includes the job description, candidate requirements and the place, time and method of application. A generic email is provided as the only method of contact. The post is advertised in local news, social media platforms and job fairs. The day prior to the job fair, the management team should have set all the material such as: job application, job description, candidate requirements and company manual.
The interview process is set in three stages. In the first stage, the management team must screen the candidates due to professional or academic experience. The second stage, includes the management team having a brief conversation via phone call or in person, to validate the data on the candidates resume while corroborating if they’re fluent in English and Spanish. During this phase, management makes notes of their observations in regards to their potential qualification or their impression of a definite, no. Lastly, if a candidate moves past the first two stages, he is then referred to the General Manager, who can be accompanied by the department supervisor, for a more thorough interview and finally a background check.
The General Manager will meet and greet the candidate and decide whether or not to offer the position. If the decision is made to hire the candidate, the General Manager will discuss salary, welcome them to the company and escort them to process their employment paperwork. The candidate is informed of when and where they shall report for orientation and training.
For disciplinary measures, we have an employee handbook that states our rules and procedures if the rules are broken.
REVENUE MANAGEMENT
Overall philosophy, strategy and expertise, including the forecast process
Our goal is to be the first and only option in the southern region of the Island for our guests. We seek to maintain the best available rate, quality and services that lead to deliver the best overall experience of all of our visitors.
Our approach include accurate pricing and inventory allotment based on historical data, events in the area, comp set comparison, OTA’s dashboards and analytics tools and benchmark.
Our Revenue Manager is in charge of optimizing rates across markets to increase potential sales.
We compare our historical data and monitor our competitive set to assure we have the most competitive rates in the city and follow the events nearby. We use revenue management to ensure we are selling the right room, to the right guest at the right time for the right price. We use rate fences in order to increase sales to price-sensitive consumers, increase ADR, revenue and understand market segmentation. We study price behavior of our competitive set and different distribution channels.
Above property accountability and leadership on property
Our company provide the resources, human and technology, to obtain the best results as planned. All our manager and directors are required to maintain the hospitality certifications, RMC and self-education on the revenue management area because we recognize the importance of understanding the process of revenue management and contribute to the company goals.
Sales and Marketing
Each of our properties has its identity and strength. We base our marketing goals and sales strategies, based on the strengths of each property and behavior of our customers to maximize the opportunities that we have. Our strategies are focused on covering all the areas that make us know in depth our company. We have platforms and alliances that allow us to share content and study our audience and a complete team that complements each function. Plans and campaigns are created based on the behavior of our clients, their needs and our goals as a hotel company. For us it is key to have direct contact with customers through our digital platforms, relationships and the database that we collect in our facilities. In this way we maximize reaching different market segments and work more efficiently on our sales goals. Our staff is local talent, therefore, experts understanding our customers and adapting to the performance of their purchasing behavior.
Digital Marketing
We measure our services according to the feedback of our guests in the digital platforms. In the last six months we have achieved an increase of reviews reaching the top five positions of the best hotels in Ponce qualified by Trip Advisor©. We are among the top hotel companies with the most reach on digital’s platforms in Puerto Rico.
We use platforms such as Facebook and Instagram to interact with our guests in a more direct and immediate way. Create content and achieve greater reach with all segments. We use our database and email blast to keep our customers informed and interested with our updates and offers.
Google Ads is our guiding platform, with it we measure our results and create plans and campaigns according to our future goals and the behavior of our public. With google ads and google analytics we measure visits to our website and positioning within networks. Currently, our posts are engaged with over 14k people per month. This varies according to our marketing and positioning strategies.
Leisure
As a company we have excellent relationship with travelling groups around the world including universities and other entities. We have created links for our excellent service, providing a memorable experiences and perks during their vacations.
Groups
Our company has a central convention room for larger scale events and rooms for all types of events and corporate meetings according to the needs of our customers. We link this to the opportunity to drive more occupation to our hotels. Each segment is worked with a strategy tied to their needs.
Corporate
We have excellent corporate relationships because we believe in the support and growth of companies. Therefore, it is important for us to maintain ties with corporations from different industries. We provide solid guest experience for our corporate customers, especially in corporate events in the our meeting spaces. We design tailor made packages to meet their specific needs.
TECHNOLOGY
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Description of I.T. organization/ Support
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Subcontracted as needed
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Cloud and/or internet based solutions
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Security and Installation Capabilities
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Subcontracted as needed
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KB Satellite
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Tools used & providers used:
Marriott Projects Overview
Aloft Ponce will be the first hotel in Puerto Rico. Located in Rd. #2, it will count with 150 rooms, 120,000 square feet. An iconic property with diverse common areas such as: two swimming pools, terrace, parking, and F&B outlets such as: WXYZ bar, Re:fuel (grab and go) NOOK restaurant, Hard Rock Café. It will have a 300 person capacity event venue.
Aloft appeals to millennials in seek a social environment and dynamic experiences through its decor, recreational spaces and has great working spaces ideal for the young professional working on the go or traveling on business. Aloft is a high tech efficient property with limited service due to its optimized automated operations. Aloft, Ponce has already begun construction, the financing is a tradition loan already approved by Live Oak Bank.
Vigia Tribute Portfolio, the first in Puerto Rico will have 200 rooms, located at the highest point in urban Ponce with a 360* panoramic view. A luxury hotel filled with character, modern, elegant and romantic spaces to gather people creating unique experiences in every detail of its art and architectural designs. Full service property with authentic cuisine in its restaurants, rooftop and bars, meeting venues, fun and relaxation in its swimming pools and spa, exclusive clubs and experiences in the Cigar Club, Night Club and Casino.
Vigia Tribute Portfolio appeals to mid-high purchasing power clients interested in unique properties that offer vibrant and captivating spaces, bold decor, a diversity of services and social environments that engage with the beauty of each city and property that will guarantee a truly memorable experience.
The property is currently being cleared, cleaned and restored; preparing for future construction and renovation. We are currently evaluating several finance proposals.
Company Performance
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“An excellent services from all personal. The decoration in accordance with the building age. The room was an excellent space. Our stay was great. The costs was nice. We live at one hour from the hotel but we preferred to stay in the hotel.” -Carmen C 3/2019
"Melia was the perfect home base for a trip to Carnaval! Recent renovations made Melia a beautiful and historic gem in Ponce, and staff was warm and welcoming (and bilingual)” - Garret Koski-Budabin 3/2019
Guest Satisfaction
We focus on details to provide the best service, warmest welcome and build experiences to create memories that will last a lifetime.
In the last 6 months our group has increased positive reviews by 30% and is positioned among the top 5 hotels in the region. 75% of our guests highlight the service of our employees. Here’s what some people have to say:
“Victoria, Michael, Kiara, and Elba/Elsa not sure, these are part of the amazing staff at the Hotel Meliá. I only stayed for three days but they all went above and beyond to make our stay pleasant and welcome. It is in the heart of Ponce. Excellent coffee from the coffee / restaurant and good food at great prices too. Enjoyed my stay would stay there again.” - Edwin M 2/2019
“Hotel muy acogedor para una estadía de fin de semana y el trato por parte del personal muy bueno..... En especial en el front desk el trato por parte de Victoria fue uno muy excelente. Lo recomiendo 100%....” -Lian00 3/2019
“If you ate looking to relax and chill back at the pool just the two of you, then this hotel is for you🙌🏾🙌🏾 Great costumer service, great beach,
“My friend and I came to Ponce to celebrate her birthday . It was a short trip. We had a great time at the hotel. Good Service, Very Clean, The Staff are very friendly and polite. The pool and the all the sitting areas are very relaxing. Food is amazing cooked by a great chef. In general everything was perfect. I recommend to stay here.” - Jeanelynn 2/2019
Our hotels are in compliance with policies, standards and regulations of the Tourism Company of Puerto Rico and government laws. All renovation is carefully sought out to be completed in phases that do not interrupt the daily operations, especially in high seasons. We hold the record of owning and operating the oldest hotel in Puerto Rico, that has served nonstop for over a century and will continue to stay fully operational to maintain that record, while fulfilling our guests needs with our history, culture and tradition. In the timetable are scheduled renovations that will comply with the trends of the industry and property requirements.
Our portfolio hold the top 3 hotels with the most followers in Facebook in the country. Facebook and Instagram with 72k and 3k, respectively. Google receives 1.5K daily hits or 14k per month and 300 visits to our sites daily.
Our associates have direct communication with management on property and above property levels as the management group and above property group are accessible and directly involved in the daily operations. During meetings and surveys the associates are able to communicate their satisfaction, situations and their ideas
Our Finance and Accounting procedures are consistent with all regulations and accounting principles to report accurate and complete financial statements. Our standardized process is designed for the complete understanding of the entire management group. It also use in real time basis to assist executives and managers in making educated decisions in order to adapt, adjust and perform strategies and achieve goals.
While incorporating sufficient control to mitigate the risk of loss, our procedure is also developed as a training tool for employees, ensuring good management of income, inventories, assets, payroll and expenses at all times.
Our finance and accounting team is present in the operations and feeds from them to provide information and tools to reinforce the maximum performance of the operations.